A Few Things L&D Should Steal From Marketing

We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways.

So what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions — there’s a reason you don’t see bullet points in advertising.

In this session, we reveal some tools and techniques that marketers have been successfully using for years to capture attention and move people to take action. 

Instructor Bio

Mike Taylor directs learning technology and online learning at Mindset Digital in Columbus, Ohio.
He has an MBA from Ohio University and a Master's in Learning Design and Technology from San Diego State.

With over two decades of real-life, in-the-trenches experience, designing and delivering learning experiences, Mike understands that effective learning isn’t about the latest fad or trendy new tools.

Known for his practical, street-savvy style; Mike is a regular and highly rated speaker at industry events and continues to work with the best and brightest in the learning field and beyond.